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Amazon Prime Day is officially back. Amazon has announced that it’s second Prime Day of 2023 will be a two-day shopping extravaganza, taking place October 10 through October 11. The site’s biggest shopping day of the year promises millions of deals and discounts for Prime members.
When Is October Prime Day 2023?
Amazon has officially confirmed its October Prime Day 2023 date, with the event beginning in the U.S. on October 10 at 3 a.m. ET and running for 48 hours through the end of October 11.
Similar to earlier this July, Prime Day will be a 48-hour event, giving shoppers plenty of time to score a deal on Amazon.com.
Do You Need to be an Amazon Prime Member to Shop the Deals?
The short answer is yes. While Amazon has a Daily Deals page that offers discounts and sales to anyone shopping on the site, the best Prime Day deals are reserved exclusively for Amazon Prime members and this year’s October Prime Day event will be no different. There are a ton of other benefits to an Amazon Prime membership, which we’ve rounded up here.
If you’re not an Amazon Prime member, you can still get a 30-day free trial right now which will get you access to all the second Prime Day deals.
What Are the Best Early October Prime Day Deals?
Amazon said Prime Day 2022 was its busiest one yet, with more than 300 million items sold. Top-selling categories last year included electronics and home goods, with brands like Apple, Hamilton Beach, Levi’s and Le Creuset seeing big sales.
The best second Prime Day 2023 deals are expected to once again feature top name brands, like Dyson vacuums, Sony electronics, Barbie merch and toys, SharkNinja appliances, iRobot Roombas, LG, Peloton spin bikes, Jabra audio gear and headphones.
October Prime Day is also the best time to get a pre-Black Friday discount on Amazon Devices, like the Alexa-enabled Amazon Echo smart speaker, the Kindle e-reader, Fire TV Stick and more. Current second Prime Day deals live now include up to 44% off select Alexa-enabled devices, including a refurbished Echo home hub (4th Gen) and the Fire HD Tablet 10.
Prime Day also sees a number of household essentials being added to carts worldwide, with things like diapers, teeth-whitening kits and cleaning products also topping the best-sellers list.
Expect the best October Prime Day 2023 offers to include thousands of deals on fashion, kitchen gadgets, pet accessories, toys and fitness gear as well.
We’ve rounded up the best early second Prime Day deals that are live to shop right now here.
Sign up for a free trial to Amazon Prime here and keep this page bookmarked as we round up all the best October Prime Day 2023 deals online.